Measuring return on investment has sometimes been elusive in the PR industry. That is why we take PR measurement seriously. And we have the awards to prove it.
For too long, the PR industry has provided poor evaluation services, often measuring their performance by comparing press coverage to the cost of placing an advert.
If you take results seriously, then you need to work with an award-winning PR team. PR Agency One won Best Use of Evaluation at the PR Moment Awards.
PR Agency One uses a mixture of new digital metrics to measure ROI and reputation – something that many PR agencies have struggled to do for decades.
Proprietary PR Measurement Tools
We are so passionate about ensuring our clients see measurable outcomes from their investment that we developed a unique evaluation system, called OneEval, to show the tangible commercial impact of our work.
OneEval, and our overall approach to measuring PR, reputation and lead generation, has scooped Best Use of Evaluation at the PR Moment Awards.
PR Measurement Matters
PR measurement matters because nothing that anybody does should be unaccountable, especially when it comes to marketing. We want our clients to challenge us to measure the intangible. We have the tools to evaluate even the most difficult campaigns, so make an appointment and find out why what we do is so different.