When you invest in public relations you ought to be able to measure the results. PR evaluation and measurement is fundamental to any campaign
For too long as the PR industry has provided poor evaluation services, often measuring their performance by comparing press coverage to the cost of placing an advert (something called advertising equivalent value or AVE)
PR measurement and evaluation for the on and offline world
AVE has been discredited by most of the professional PR bodies. Thankfully at PR Agency One we have developed a proprietary evaluation system called ‘OneEval’. The system uses traditional PR metrics (but not AVE) combined with new digital metrics to help demonstrate value.
Measuring PR, reputation and lead generation
To find out more about PR Evaluation and Measurement please contact managing director James Crawford on 0845 309 6378