One4All Gift Cards: a card for every occasion

Our brief

Based in Dublin, One4all is the UK’s leading multi-retailer gift card, accepted in 50,000 retail outlets across the UK and Ireland.

Until 2015, One4all’s marketing, PR and search visibility had been disparate and inconsistent – a variety of agencies, no single considered strategy, two competing websites.

One4all needed a fully-integrated strategy that matched a brand trading both online and via bricks-and-mortar.

Our campaign

The audience was targeted with key messages using PR storytelling, modern SEO PR principles and social media, especially geared towards this audience via careful content targeting and media readership research.

Campaign themes, research and media targets were carefully selected to not only resonate with the target audience, but also make the subject of gifting topical in every month of the year.

We secured high-value links to the One4all website through the PR coverage, as well as driving awareness of the brand’s key messages.

This was supported by ongoing press office, product placement and blog writing.

Results

• 138 pieces of coverage
• 88 links to the One4all website
• Organic traffic to the website was up 45% YOY
• Online revenue from organic traffic was up 123%
• Combined Twitter and Facebook social media growth of 14,644

We now manage the UK marketing budget for the brand, and look after PR, broadcast, social media and digital including PPC and SEO.

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