Nederman – Case Study

Machining Facility

We work with environmental engineering business, to deliver an integrated PR and marketing communications campaign in the UK and Ireland.

The £200million company, which is listed on the Swedish stock exchange, appointed us to target UK and Ireland based businesses involved in a wide range of manufacturing and industrial processes.

Nederman recently acquired Dantherm Filtration to become the leader in industrial air filtration. Since the acquisition Nederman now offers the widest range of extraction, filtration, recycling and bulk handling solutions on the market. It counts some of the biggest names in manufacturing as its clients, including BAE Systems and Toyota.

PR Agency One is providing press office and thought leadership support to the business, while also providing content for its exhibition programme, email marketing and website.

Working in partnership with Birmingham agency Thin Marketing, we have put PR thinking at the centre of all marketing communications activity and work out ways in which content can be used to both raise profile and generate quality new business leads.

This campaign is another good example of our integrated offering. Nederman’s solutions can be deployed across a wide range of market segments and our job is to communicate its benefits to a diverse group of vertical sectors. Their solutions lend themselves well to editorial and have strong recycling and health and safety benefits. In certain manufacturing sectors their systems can reclaim so much waste material for recycling that they pay for themselves.

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