A Quick Case Study in Using PR Content for SEO

Econsultancy is undertaking an experiment to see what happens if its readers link to their latest internet marketing strategy paper, which is available for free on its website. I will be blogging more about this subject on the blog of my new Manchester PR agency, PR Agency One.

The blog encourages its readers to link to the page where the paper is hosted using the anchor text ‘internet marketing strategy.’ (as I have done here).

For those of you not au fait with SEO, the idea is that, all things being equal, by linking and using this anchor text, Google will rank this page higher in its SERPs than other similar pages from competing websites.

I’ve linked to this content because I always encourage my clients to use on site content as a way to improve SEO and drive on site traffic. What is more, this is a compelling case study to share with client-side marketers and to demonstrate how PR content can be used to improve SEO.

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