These are seven of the worst media interviews of all time. (I’ve recently edited this post to add the seventh).
As a public relations professional I often organise media training and these videos are classic examples of what can go wrong and why preparation counts.
I’d love any suggestions for videos to add to this post. Feel free to suggest some in the comments.
Video 1: dress appropriately for media interviews
Video 2: when surprised by a journalist buy time in a more sophisitcated way than this…
Video 3: no comment is not an option in the face of a crisis
Video 4: never go on head to head with Paxman
Video 5: if you are going to make up a PR story, at least be prepared with well thought through responses
Video 6: be very careful when dealing with difficult subjects
Video 7: at least try to answer the question
(hat tip to Graham Lancaster for three of these videos)