Another day, another public figure scandalously caught out in the media spotlight. Inspired by Boris Johnson’s latest swear jar episode, we’ve revisited our line-up of the worst media interviews of all time.
As a public relations agency, we often organise media training to help clients prepare for interviews both on and off camera. These videos illustrate classic examples of what can go wrong and show why the right preparation counts. Use this as a guide on what not to do, but also as a reference for things to be mindful of when preparing for heightened press attention.
Have a more cringeworthy video to share? Let us know in the comments here, or get in contact if you want to discuss reputation management and targeted media training sessions.
“There’s a good fellow.” UKIP’s Godfrey Bloom condescends to his interviewer
Newly elected Australian PM Tony Abbott forgets all his media training
Don’t both with insincere apologies, or letting other people make them for you
If surprised by a journalist, buy time in a more sophisticated way than this…
In the face of a crisis, “no comment” is not an option
Never go head to head with Paxman (unless you are really, really confident)
If you are going to fabricate a PR story, at least prepare some ready responses
Sensitive subjects demand sensitivity
Journalists will notice when you fail to answer the question
You know what they say about failing to prepare? Know the facts
When speaking candidly, check your microphone is off
Don’t worry, even professional presenters get it wrong
If you are going to apologise, do it properly
(as suggested by the E-Word)
Remember Sarah Palin? No media fail montage would be complete without her(Kindly suggested by one Richard Frost)
Try not to go on and off message
(With thanks to Sean Fleming)
Unless you’re Boris Johnson, don’t swear (make sure there aren’t any kids in earshot for this one)
(Cheers to Lakey from Econsultancy for this contribution)
Being brave and pugnacious is all well and good, but maybe not in this situation?