This post is the first in an occasional series, profiling movers and shakers within the PR industry – i.e. people I met along the way who I thought were talented people.
Helen Moore is an all round good egg, who I have worked with on and off for years. Now she is Managing Director of www.markettiers4dc.com. I’d like to claim her rise to fame had something to do with me, but alas this would be a lie. To celebrate the fact that she has officially “made it”, here is a brief profile on her.
• Where do you work?
Specialist broadcast consultancy markettiers4dc
• What do you do?
I’m Managing Director of our editorial business so ultimately oversee all our client business / media output; provide direction for the business; keep the people in the agency happy and inspired (this thankfully tends to be reciprocal); provide guidance and broadcast consultancy for our clients. Have been known to make tea and encourage responsible drinking.
• What is the most exciting project that you have undertaken recently?
Our work across the Kellogg’s corporate and consumer account has been very interesting and varied.
We were also recently asked by McLaren to produce the live, online broadcast of the car launch from Vodafone HQ. We led the integrated production and introduced the latest digital satellite technology to make it happen. As a result, the tens of thousands of viewers who tuned in to watch the live broadcast enjoyed a first class experience. And we produced the first Meerchat with the charming Aleksander Orlov – interviewing Mr David Hasselhoff – for comparethemarket.com – much fun.
• What is the future for PR?
Well I’d suggest brands making better use of broadcast channels obviously. Creating their own brand funded content direct to consumers. This will also involve improving levels of engagement – shifting the focus from pure message delivery to eliciting a real response, with brand and public truly interacting.
• Tell me something funny
“So I was getting into my car, and this bloke says to me “Can you give me a lift?” I said “Sure, you look great, the world’s your oyster, go for it.'”
• Tell me something I don’t know
Tom Cruise ate his child’s placenta in a meat loaf. Nothing to do with broadcast but thought you might be interested.
Contact Helen at www.markettiers4dc.com
020 7253 8888