Panorama vs Ryanair

An eye opening insight into Ryanair’s approach to Media Relations. (see link below)

 

Panorama.pdf

 The problem faced by Ryanair is that the company behaves like a challenger brand despite being the market leader.  That’s just plain arrogant. 

In this email exchange it looks like Ryanair have gone the distance toe to toe with Panorama.  I’m saving my judgment until everyone has had time to view the programme…  What will be the post-broadcast fall out?

ryan_air

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  • Not sure this really shows Ryanair’s approach to media relations, just BBC-relations

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