Sometimes playing a straight bat to questions from the media just doesn’t work… Don’t believe me? Check out this example of pugnacious journalism from Irish broadcaster Vincent Browne vs an ECB spokesperson. This video has been added to my ‘Worst … Continue reading
As a PR professional and content marketer, planning out keywords and messages is a big part of the day job. Get it right and public relations people can drive huge and relevant traffic to a site. Get it wrong and … Continue reading
This survey found that only a fifth of parent bloggers, 22%, think that PRs understand what they actually do. Sadly I am not surprised. Here are the findings and a link to the study. Summary of Key Findings The survey … Continue reading
This survey found that only a fifth of parent bloggers, 22%, think that PRs understand what they actually do. Sadly I am not surprised. Here are the findings and a link to the study. Summary of Key Findings The survey … Continue reading
This deck from Toronto-based B2B marketers Brain Rider is pretty simple. For me it outlines the value of PR in business to business marketing. Getting More B2B Customers – a quick guide to optimizing your sales and marketing pipeline View … Continue reading
