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Does it matter if The Guardian is the ‘king of the search engine?’

“The Guardian is the king of the search engines while the Telegraph and Mail Online are slugging it out for second place.” Well, that’s what the headline might have read if I had only look at top-line SearchMetrics statistics, which shows the Guardian way out ahead of the other UK newspapers.  The data, shown below in fig. 1., made us […]

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Internet advertising overtakes TV in the UK

The shift in power which now makes internet advertising a bigger revenue stream than from broadcast media has come quicker than I thought.   The report seems very credible. Although I am always sceptical of ‘data’ from Newspaper Society and the Internet Advertising Bureau, this report seems to be an accurate picture.     The […]

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