Can the British government sue American medical insurance firms for damaging brand UK?

I have no idea if it is possible as I don’t profess to be a legal expert. I’m not even sure it would make political sense, but could Gordon Brown sue the medical insurance companies which are spreading -that are for the large part- lies about the NHS? 

Surely these untruths come with a cost to our reputation as a nation, damage business relationships and undermine us a tourist destination? The claims make us sound like a backward hellhole of a country. 

What is the impact of this on our GDP? 

I would love to find out so if anybody knows please put your answers on a postcode to….

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