What is PR?

What is PR? All organisations, whether large or small, depend on their reputation for their success.

A reputation is built upon the perception of key stakeholders, customers, journalists, investors, suppliers, employees, regulators and trade organisations.

Public relations aims to build the reputation of a business and its products and services. How a PR agency does this, and what tactics the PR agency deploys can differ on a client by client basis.

What is PR, today in the modern ‘post digital’ age?

The term PR was largely used as a synonym for media relations, but over time it has evolved to encapsulate a wide range of marketing disciplines. In fact today PR and marketing communications are largely inseparable.

If you also consider the emergence of digital marketing, social media and SEO as PR functions and you start to get a wide picture of the scope of what public relations is.

The CIPR’s definition of PR is as follows:

Public relations is about reputation – the result of what you do, what you say and what others say about you.

Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

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