PR blogs worth reading

Monthly Archives: May 2010

PR blogs worth reading

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I am sure I am not the first Public Relations person to trot out the old cliché that talent borrows and genius steals. With this in mind I thought I would share a few PR blogs from which I have learn so much over the past few years.

Firstly let’s get the big two out of the way:

• Steve Rubel is a PR giant and runs one of the most authoritative public relations blogs on the planet http://www.steverubel.com. This PR blog gives clear and concise advice on all things online, without the usual jargon and “social media guru” nonsense

• Brian Solis is another giant of the internet and a leader in PR 2.0 thinking.

• Bridging the gap nicely from the US to the UK PR industry is American expat Fernando Rizo with his blog. Too many PR people fall into the Chris Morris / Nathan Barley school of idiot, but I have met Fernando and not only is he a well rounded human being, he also knows his stuff. His blog is free of the usual pretention which litters public relations

• Litman Live is an exceptional PR blog authored by public relations’ man Mike Litman . His blog is a lifestream of all the great stuff he finds on the web, along with his own posts

• Adam Vincenzini ‘s PR blog is superb, although I prefer his Posterous blog, which is rougher around the edges but full of rebloggable insight

• PR Squared is always worth a nosy

• 72 Point is a UK news agency used by PR professionals throughout the UK. Their hatred of PR spam and crap press releases is always refreshing to hear, especially for any newbies to our industry

• Mark Borkowski is famous as a stuntster and maverick. His public relations blog is at its best when discussing the murky world of celebrity PR

• We shouldn’t forget the young either and Ben Cotton’s PR blog is a great example to ‘new breed’ practitioners of public relations who are trying to enter the world of PR. His blog screams employability as does Kat4pr which is the blog of Katerina Hejralova.

• And finally, who can forget PR Week and its blogs?.

One of my favourite topics – passive aggression (via @mattsingley)

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Being mega direct myself, passive aggression bugs me, so much so it is a mini obsession of mine. Unfortunately because I work in public relations, it is an all too familiar trait…

Alas, this post amused me. It looks like in the future 12 year old kids will be working brand marketers and PRs hard. Here’s a nugget but have a read of the whole post too:


As much as I dislike the general nastiness that can occur on a brand wall or in comment threads, I have to admit that it really gets to me more than just about anything when it’s done by younger kids. Although it’s aggravating to have to delete or defend against a minor (they even have an acronym…ATYO which stands for “annoying twelve year old”), as a father myself I’m more incensed by the fact that there doesn’t seem to be any parental monitoring. I see many of these kids say the same things, over and over on different community pages. I wish I could tell you that’s it’s just a few, but it’s not. It feels epidemic. It feels like there are mobs of children doing whatever they want, whenever they want, saying anything they want, online…and nobody is paying attention to them. They aren’t just saying annoying things, they viciously attack other people with racial and sexual slurs. F-bombs are prevalent. They say things like, “join my game and I’ll rape you” to mean “I’ll beat you in an online game”. I’m not holier-than-thou, but if I knew that one of my kids wrote that online, we would have a long talk, and probably not an entirely pleasant one.

via mattsingley.com

Posted via web from jamescrawford’s posterous

Things people get wrong about the Internet and TV

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This is one of seven bullet points lifted from post on Boing Boing. It’s about the impact of the internet on TV.

Clearly TV isn’t dying, it’s just the business model that is changing.

The traditional TV model is dying

The broadcast model of networks like ABC and NBC is certainly under a lot of pressure, but cable networks are doing very well. Part of the problem is actually a press issue…the bigger, older broadcast networks get a disproportionate amount of coverage, so when they have issues, it can seem like all of TV is in trouble. For instance, buried at the end of this otherwise doom and gloom filled MarketWatch article is an interesting tidbit:

“Cable was again a positive note for NBC Universal in the fourth quarter, showing an 8% increase in operating profit, with solid growth at USA, Syfy, Bravo and Oxygen, Sherin said. First-quarter advertising rates at the cable networks are up more than 30%, Sherin explained, after increasing by the same amount during the fourth quarter.”

via m.boingboing.net

Posted via web from jamescrawford’s posterous

Algorithmic Journalism? It sounds like maths, but it could be fun

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The following is an excerpt from Steve Rubel’s Thoughts on Media Reforestation and Algorithmic Journalism. Forget the word ‘algorithmic’ for a second – I prefer the idea that, thanks to technology, we will all be involved in curating content.

Last decade the big story was how technology enabled all of us to become publishers. However, the reality is quality content remains work. Many people don’t have the time or the motivation to consistently churn it out. Truth: those who did manage to attract large followings all worked their tails off to get there. People like Gary Vanyerchuck, Chris Brogan and Jeff Jarvis, just to name three, attained and scaled their influence thanks to a mix of talent and elbow grease. But that was the first chapter of media reforestation. Chapter two is about to begin and tablets and smart phones will take center stage, enabling us to all subconsciously publish and media to form like magic out of algorithms.

Content creation today still requires intent – thought then action. However soon we will be able to put our gadgets on autopilot and have them automatically contribute to the process even when they are safely tucked away in our pockets, pocketbooks and backpacks. When these millions of gadgets become powerful, always-on servers it will revolutionize media.

via steverubel.com

Posted via web from jamescrawford’s posterous

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