Why didn’t John Terry take PR advice? #PR #publicrelations #mufc

Monthly Archives: January 2010

Why didn’t John Terry take PR advice? #PR #publicrelations #mufc

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http://www.youtube.com/watch?v=hxvrRggOQjo

(gratuitous opportunity to show Moscow penalty miss)

The John Terry super injunction story is more proof that celebrities or organisations should turn to PR professionals and not lawyers when dealing with a media crisis. Only public relations professionals have the tools to ensure that a story such as this one can be kept under control.

A super injunction can work, sure. However there is no plan B.

Once the injunction is made public, what was a negative story is amplified tenfold. The whole affair seems more sordid. He is now on the front of five national newspapers. This is a massive fail, nearly on the same proportions of his penalty miss in Moscow (Viva John Terry – bit of Man Utd gloating there…).

Of course PR isn’t 100 per cent fool proof, far from it, but media relations would have been a better strategy, rather than litigation. John’s PR consultant could have negotiated and traded other content, tried to kill the story and prove it to be incorrect, or managed the story, so the coverage was minimised.

Most people wouldn’t be that surprised about John Terry behaving this way, so really taken on its own the story of a footballer trying to impregnate someone is fish and chip paper. We’ve already seen him urinating in bars, fighting and taking cash in hand payments from journalists for tours of the Chelsea training ground. So really this story is not that newsworthy. John has made it newsworthy, thanks to his legal advice.

Google Social Search makes Networking Even More Important

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I have been banging on about the importance of having a Google Profile for some time now, as it means that your blogs, images and other content can be profiled in your contacts’ Google Search results.

For the past few months I’ve been asking colleagues and friends if they’d noticed their contacts’ social content (e.g. blog posts or Flickr images) appearing in Google searches. No one had noticed anything.

Yes, people had seen Twitter results appearing in Google, but no one had seen personalised content from their own networks.

I had read about Google Social Search and thought that it was a great idea, but there was little evidence of it working and Google’s plans for when and where to roll it out were sketchy to say the least.

There were very few blogs on the subject. That was, until yesterday, when Mashable posted on the subject.

Google Social Search is brilliant as it is validation for any marketer who is encouraging their company or clients to use social media, as it means that once any given person connects with someone else, that their content will appear in their contacts’ search results. In other words, Google Social Search provides you with another incentive to connect with people because as long as you are linked, your blogs, tweets and other content will be front of mind, all thanks to search.

Here is a link to my Google Profile .

15 years ago: Eric Cantona and the Kung Fu Kick

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Fifteen years ago this month, Manchester United’s Eric Cantona was sent off at Selhurst Park and proceeded to kung fu kick a Wimbledon fan who abused him.

Arguably this is one of the biggest sporting news stories of the 1990s.

This story was huge! I can’t believe that it happened and equally I can’t comprehend that it took place fifteen years ago! It seems like yesterday.

Oh to have been a Press Officer for Manchester United. I’d love to get their take on the story.

Photography Taken by Phan Duy An

Posted via email from jamescrawford’s posterous

Mass Photo Gathering Protest – Great PR #phnat

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The demonstration yesterday in Trafalgar Square, London, against the ill-conceived anti-terrorism laws has resulted – ironically – in some really great images.

The law aims gives police powers to ban photographers from taking pictures in public, as they could supposedly present a terrorism threat.

Public relations and especially media relations are brought to life with great photography. I’ve already posted on this event and here is more excellent imagery, which will change over time depending on what is uploaded to Flickr.

I would add that although there are some excellent examples of photography here, the resulting press coverage wasn’t that impressive, especially as the media has a vested interest in stopping this law. Maybe these photographers should have enlisted a few public relations professionals to help out?

#PHNAT Protest is the Voice of Reason

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There is a huge protest happening in London today against the heavy handed censorship of photographers in the name of anti-terrorism.

You can follow what is happening via the #PHNAT hash tag.

The British media needs the freedom to operate and so do photographers. End of story.

I found this shot on Flickr.

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